Marketing Videos aim to persuade the viewer to act. They persuade the viewer to purchase a ‘good’ product or suggest a methodology which in turn soft sells a product.
Advertisements of course are in the direct selling mode. They highlight the good points of a product which may work at the back of a buyer’s mind as he gets down to purchase.
Instructional videos, as I mentioned in one of my previous blogs, points to the skill sets the presenter possess or what his company is capable of delivering. In short, it is once again, soft selling a service or product.
Corporate Films highlight the best aspects and achievements of a company. This reinforces the brand. In a round about way, the brand in turn ensures that their products are received well by the customer.
The following video shows you three ways to monetize your blog. In the process the company’s services are also soft sold.