Tag: Marketing

  • Persuasive Videos

    Marketing Videos aim to  persuade the viewer to act. They persuade the viewer to  purchase a ‘good’ product or suggest a methodology which in turn soft sells a product. Advertisements of course are in the direct selling mode.  They highlight the good points of a product which may work at the back of a buyer’s…

  • Marketing through Instructional Videos

    Marketing through Instructional Videos

    Instructional videos are a good way to soft sell your product.  There are two main advantages of doing that.  People start respecting your prowess, as you demonstrate how a particular operation is done.  A logo or website address in the video will immediately connects your audience to you. They now know how to reach you.…