tvjournalist

Tag: advertisements

  • When advertisements offend sensibilities

    A new advertisement for chocolates from a well established brand being broadcast in Indian radio has a major shock value. The advertisement highlights the smoothness of the chocolate by establishing a very courteous black mail. In this advertisement, the eyewitness in a legal case is gifted insurance by the opposing party.  The smoothness of this…

  • Persuasive Videos

    Marketing Videos aim to  persuade the viewer to act. They persuade the viewer to  purchase a ‘good’ product or suggest a methodology which in turn soft sells a product. Advertisements of course are in the direct selling mode.  They highlight the good points of a product which may work at the back of a buyer’s…