YouTube’s Niche content channels in local languages is fulfilling the need for micro-regional Channels. Million views club has many players now and the entire digital media game has changed.
YouTube Channels
The success of YouTube channels in regional languages has once again highlighted how programmes can become a major hit if they manage to cross the language barrier. Many of these regional channels are run by small teams which understand the taste of the locals and can quickly adapt to their needs.
The TV Journalist 